The beloved Ford Bronco is back! It’s been a quarter of a century since we’ve seen this iconic Ford vehicle and fans have been eagerly anticipating its return for quite some time. I know my hairstylist is one of them! She’s been talking about this SVU for years.
The all-new Bronco brand includes a Bronco two-door, first-ever Bronco four-door model and all-new rugged, small SUV, the Bronco Sport – and will be the only domestic brand of SUVs with standard 4×4.
Every Bronco model is engineered to deliver thrilling and confident off-road experiences much like the original 1966 Bronco. Outdoor enthusiasts should keep this SUV in mind. “Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.”
Bronco = Built Wild
- Built Wild Extreme Durability Testing – These elevated Bronco torture tests ensure toughness across thousands of lab, proving ground and real-world extreme challenges in the toughest and harshest climates
- Built Wild Capability – Confidence to go over any type of terrain (G.O.A.T.), provided by standard 4×4 and an exclusive terrain management system, plus unique Bronco-variant architectures with class-leading levels of capability and suspension technology
- Built Wild Innovative Design – Broncos are the future of off-roading and deliver off-road ingenuity, new design innovations coupled with heritage-inspired DNA, plus new-levels of personalization that can flatter the novice and challenge the expert adventure seeker
The original Bronco was nicknamed G.O.A.T. by Donald Frey, the Ford product manager who championed both Mustang and Bronco nameplates and challenged engineering teams to deliver “go anywhere roadability.” As an agile, sports-oriented off-road 4×4, Ford dubbed the original 1966 Bronco “a completely new line of sports-utility vehicles” at its reveal Aug. 11, 1965 – the first reference to “SUVs” from an American manufacturer.
Bronco holds a special place in popular culture and has been featured in more than 1,200 films and 200 songs. Can you name a few?
Ford Broncos featured in the film, Oceans Eleven.
